Independent design studio · Sofia / Worldwide

We design what people remember.

Distinctive visual communication for brands, products and experiences—from a first idea to the final production file.

Explore selected work
2 Percent logo

01 / Selected work

Work with a reason.

Open a project to see the thinking, scope and system behind the visual.

02 / What we do

Flexible in scope.
Consistent in quality.

01

Brand identity

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Clear, recognisable visual systems built around what makes the business different—not around a passing style.

  • Visual identity & logo development
  • Creative direction
  • Brand guidelines
  • Typography & colour systems
  • Launch assets
02

Campaigns & advertising

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One strong campaign idea, designed to remain clear across every placement and format.

  • Key visuals
  • Digital & social campaigns
  • Outdoor advertising
  • Display banners
  • Campaign adaptations
03

Print & editorial

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Information shaped into confident, readable and production-ready communication.

  • Brochures & catalogues
  • Flyers & posters
  • Reports & presentations
  • Books & covers
  • Direct mail
04

Packaging

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Packaging that creates shelf presence while respecting content, compliance and production constraints.

  • Packaging concepts
  • Label systems
  • Product ranges
  • Dieline application
  • Print-ready artwork
05

Events & large format

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Visual communication planned for real viewing distances—from exhibition halls to stadium-scale screens.

  • Exhibition graphics
  • Roll-ups & displays
  • Stage & LED content
  • Signage systems
  • Event collateral

03 / The studio

Small by design.
Serious about the work.

2 Percent is an independent graphic design studio working directly with businesses, organisations and creative teams. We combine close collaboration with reliable production knowledge, keeping the process clear from concept to delivery.

Tell us about your project ↗

Have a project in mind?

Let’s make it
matter.

hello@2percent.studio
Sofia · Bulgaria · Working worldwideAvailable for selected projects

The brief

The approach